Today: 19-04-2024

Realme's Triumph: Surpassing 200 Million Shipments and Unveiling a New Era with Premium Phones in China

HONG KONG, Nov 27 (Reuters) — Realme, the dynamic player in the Chinese smartphone arena, proudly announced the achievement of a remarkable milestone, surpassing 200 million phone shipments in just over five years since its inception. Notably, the majority of these shipments ventured beyond China's borders, solidifying Realme's global footprint. Market analytics from Counterpoint Research underscored Realme's rapid ascent, ranking it as the fifth fastest smartphone brand to reach the 200 million mark.

A subsidiary of BBK Electronics, a prominent figure in the consumer hardware domain, Realme shares its parent company with industry giants Oppo and Vivo. Realme's triumph in the second quarter places it in an elite group, with only Vivo, Huawei, Samsung, and Apple achieving this feat in a shorter timeframe. Among the select few, merely 14 companies worldwide have crossed the 200 million shipment threshold.

Xu Qi, Realme's Chief Marketing Officer, reflected on the brand's journey, stating, "We came into existence when there were over 700 smartphone brands in the world. We are extremely proud that we have been able to be in the world's top 10 brands for the past five years." In a testament to the industry's evolution, the number of phone brands has significantly decreased from over 700 in 2017 to around 250 in September 2023, as reported by Counterpoint Research.

Undeterred by the fierce competition, Realme is gearing up to unveil its foray into the premium smartphone segment with the impending launch of the Realme GT 5 Pro. This cutting-edge device is set to stand out, boasting Qualcomm's latest high-end chip, the Snapdragon 8 Gen 3, and featuring Sony's innovative new Lytia camera sensor. Realme's strategic move aligns with the recent release of Xiaomi's 14 Pro, also powered by the Snapdragon 8 Gen 3.

As Realme continues to disrupt the smartphone landscape, this achievement underscores its commitment to innovation and global prominence. The launch of premium phones marks the next chapter in Realme's journey, promising to captivate tech enthusiasts with groundbreaking features. Reporting by Josh Ye; Editing by Miral Fahmy.

In conclusion, Realme's ascent to surpassing 200 million phone shipments within a mere five-year span underscores its dynamic impact on the global smartphone market. The brand's remarkable achievement, predominantly outside of China, solidifies its standing as a formidable player. As one of the fastest to reach this milestone, Realme now shares the stage with industry giants, a testament to its rapid growth and consumer appeal.

The backdrop of a shrinking landscape, from over 700 phone brands to approximately 250, further emphasizes Realme's resilience and ability to navigate a competitive industry. Xu Qi's pride in maintaining a position among the world's top 10 brands for the past five years reflects Realme's sustained commitment to excellence.

Looking ahead, Realme's strategic move into the premium smartphone segment with the imminent launch of the Realme GT 5 Pro signals a new chapter. Equipped with cutting-edge technology, including Qualcomm's Snapdragon 8 Gen 3 and Sony's Lytia camera sensor, Realme aims to captivate tech enthusiasts and further disrupt the market. This announcement aligns with the broader industry trend, exemplified by Xiaomi's recent release, indicating a competitive yet innovative landscape.

As Realme continues to evolve, the brand's journey remains one of resilience, innovation, and a global vision. The 200 million shipment milestone is not just a numerical achievement but a testament to Realme's ability to redefine norms and leave an indelible mark on the ever-evolving world of smartphones.