Today: 21-04-2024

Delta is making additional changes to its frequent flyer program after negative reactions.

Delta Air Lines is trying to appease passengers who were unhappy with changes to its loyalty programs. However, the company is not reversing the changes it announced last month. Starting next year, rewards will depend on how much money passengers spend on Delta flights, not on the number of flights or miles they fly. This means customers will have to spend significantly more money to earn the rewards provided by Medallion status.

However, Delta has made it easier to achieve these levels compared to the initial version of the plan. Initially, Delta proposed requiring people to spend 6,000 "qualifying dollars" to achieve the lowest Silver status; now it will require 5,000.

Under the current rules, passengers reach Silver status if they complete 30 flights or earn 3,000 qualifying dollars and points.

Delta states that, since it has lowered the mileage thresholds, expenses on rental cars and hotels will no longer be included in the total spending amount. And expenses on basic economy class flights will still not count when earning Medallion status.

Delta also claims that it will limit the number of times users of American Express Platinum Card and Delta Reserve American Express Card can visit airport lounges, although these restrictions have also been eased compared to last month.

Previous changes angered some Delta customers and prompted other brands to announce offers to win their business. This year, American Airlines also announced changes to its frequent flyer program.

In recent years, more people have achieved frequent flyer status as consumers spend more money on airfare and through co-branded credit cards. This has been costly for airlines, and in response, they have started making it more difficult to earn rewards for frequent flyers.